Pathways to Wellness

conversation • connection • commitment

Fun and connection

Fear and facts may raise awareness and build knowledge, but they aren’t very good at motivating people to change their behaviour over the long term. For example, Yukoners of all ages know that smoking is harmful to their own health and to others who are exposed to second-hand smoke. But this knowledge alone isn’t enough to help Yukon smokers quit or  prevent young people from taking up the habit.

Fun and Connection graphicWe are more likely to adopt new behaviours when health messages are personal and touch us at an emotional level. We all want to be in charge of our lives, be part of something bigger than ourselves, and have an active role in creating our future.

To be effective, health promotion and prevention efforts must connect with people’s wants, needs and desires – love, hope, belonging, recognition, fun and of course sex are high on this list.

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